Main Program Area Heading Name

*NOTE: You will need to provide a general page that will only appear on mobile for your program area pages. You can set it up as seen below. You will need a mobile landing page of this type for each main Program Area Page.

Ag Economics 

The agricultural economics program focuses on industrial organization and marketing—with special attention given to the caladium industry. Our research and extension activities aim to help growers steer away from excessive competition and assist the industry in strategic planning. 


Producers of cut flowers and flowering pot plants require a continuous input of new crop varieties to maintain market interest—and that's where we come in. The breeding program aims to select and/or develop plant varieties that are resistant to ever-changing crop pests and can adapt to Florida's growing conditions. 


Insects and mites are a large part of the day-to-day production problems for the Florida flower grower. The entomology program helps to identify pests and recommend and develop integrated insect- and mite-control procedures. 


Because of floricultural crops' high value, their production systems are some of the most advanced cultural systems used to produce field or horticultural crops. At the horticulture program, we aim to further advance cut flower, bedding plant, and flowering-pot plant production systems. 


The pathology program screens caladiums for disease resistance, studies fruit and ornamental pathogens, investigates biopesticide efficacy, and identifies new diseases—often brought to our attention when growers submit samples to the diagnostic clinic.

Weed Science

The weed science program's goal is to develop integrated weed management plans for ornamental growers. We emphasize an overall systems approach to weed management, which includes the using fumigants and herbicides safely and effectively with biological knowledge, crop rotation, fallow programs, and cultivation.