Dr. Vance M. Whitaker
Extension: Strawberry Breeding Program
The University of Florida strawberry breeding program originated with the work of Albert Brooks in 1948. Since then, 15 strawberry cultivars have been released.
In 2017, more than 10,500 acres of strawberries were planted in Florida—approximately 85% of which were planted in UF/IFAS varieties.
The strawberry industry benefits when new cultivars are managed to their full potential. Information is available on attributes of new cultivars and their tailored management programs.