Gulf Coast Research and Education Center University of Florida
 14625 C.R. 672, Wimauma, FL  33598
(813) 634-0000  SC514-6890
Fax (813) 634-0001
Jack Rechcigl, Center Director

The Ornamental Horticulture Program
The ornamental industry boosts Florida's economy with a wholesale value of over 1.3 billion dollars annually and often competes for first place with the citrus and vegetable industries as the state's most important agricultural crop.  Floricultural crops (crops sold for their flowers as either bedding plants, potted plants, or cut flowers) are an important part of the ornamental industry with a wholesale value of 250 million in sales annually.

Ornamental research and extension programs at GCREC have focused primarily on floricultural crops.  Florida growers compete with a global floriculture industry that is constantly changing.  To remain competitive, Florida's floriculture industry must utilize the most efficient production systems, superior genetic germplasm, and advanced pest management strategies while conserving natural resources and protecting the environment.  New crops have to be evaluated and developed for production in our unique climate.  The GCREC staff is committed to a comprehensive research and extension program that not only provides solutions to new problems as they arise, but is committed to advancing production technologies and plant materials that will propel Florida's floricultural industry into the future ahead of global competitors.