GIVE

Fruit Crops

Agricultural Economics

Fruit crops are of great economic importance to Florida, a major supplier of fruit products in the U.S. market. The farm gate value of major fruit crops is over $2 billion. We conduct economic research in the areas of production and marketing to help the industry address increasing threats and challenges from labor shortage, domestic regulation, and international competition

Breeding

All UF Cultivars are developed through traditional breeding methods and are not genetically engineered. The GCREC develops strawberry cultivars for the Florida industry. Commercial production is concentrated on over 11,000 acres in west-central Florida at 28 degrees of latitude. Criteria for selection include: High marketable yields, especially in the early season; excellent fruit appearance, size and shelf life under harsh environmental conditions; consistently sweet flavor; and resistance to multiple diseases of economic importance

Entomology

The Strawberry Entomology program focuses on identification and management of strawberry pests using chemical, cultural and biological methods. Key strawberry pests include spider mites, thrips, caterpillars and spotted wing drosophila. The Strawberry Entomology program works with growers and industry to develop integrated management strategies that rely on proper pest identification, the judicious use of insecticides, and biological controls when possible. Insecticide resistance management through rotation of modes of action is emphasized. 

Horticulture

Strawberry and blueberry the two most important non-citrus fruit crops in the state of Florida, generating hundreds of millions of dollars in revenue, tens of thousands of jobs and marketing opportunities for both industries. Other emerging fruit crops include blackberry, peach and pomegranate. 

The horticultural fruit crop program develops science-based information on irrigation, fertilization, and crop management of all the crops aimed to fellow scientists, growers and the general public. 

Pathology

Strawberries are one of the most valuable crops in Florida and diseases are one of the major limiting factors of marketable yield. The main focus of the strawberry pathology program is to conduct basic and applied research on important diseases affecting strawberry production in Florida. Changes in government regulations, consumer preferences, and cultural practices make it imperative that new programs be developed to improve disease control and optimize fungicide use in strawberry production. Results of our research are extended to commercial growers, extension agents, industry personnel, and other scientists. 

Weed Science

Strawberries are one of the most valuable crops in Florida and diseases are one of the major limiting factors of marketable yield. The main focus of the strawberry pathology program is to conduct basic and applied research on important diseases affecting strawberry production in Florida. Changes in government regulations, consumer preferences, and cultural practices make it imperative that new programs be developed to improve disease control and optimize fungicide use in strawberry production. Results of our research are extended to commercial growers, extension agents, industry personnel, and other scientists.