Dr. Zhengfei Guan

Research: Agricultural Economics

Dr. Guan’s current research efforts concentrate on agribusiness decision-making and coping strategy under changing market and regulatory environments—with an emphasis on the fruit and vegetable industries.

Agribusiness decision-making involves risk and uncertainty and covers decision in the following areas:

  • production
  • land use
  • investment
  • technology adoption
  • marketing

Assistant Professor, Agricultural Economics